Benjamin Houy
I face the same problem every time I need to write a meta description. I have no idea where to start. Should I first mention the problem the article is solving? Should I use a call-to-action? Is it bad to repeat what I already wrote in the headline? To find out, I analyzed hundreds of … Read more
I have some bad news. Writing great content, building quality backlinks and having catchy blog post titles is not enough. You could have all this and still get very little traffic. Why? Because you need people to choose your article over competing articles in the search results. And the best way to do that is … Read more
You just finished writing an amazing article and can’t wait to share it with the world. But first, you need to come up with a great SEO title. The kind of SEO title that’ll not only help you rank in Google but also make people excited to read your article. Following the advice I gave … Read more
Your headline is the first part of your articles your readers see. And it may very well be the last part they see. That’s why a catchy headline is not nice to have, it’s essential. Without it your article may as well not exist because nobody will read it. But how do you write a … Read more
Blogging is hard and the COVID-19 epidemic is not making things easier. Luckily, several businesses have started offering their blogging, SEO or marketing courses for free to help bloggers and small business owners who are struggling because of the pandemic. This page lists the best courses I have found. If you know of another blogging … Read more
As someone who has been blogging for 10 years, I find most articles designed to encourage people to start blogging infuriating. They paint blogging as this wonderful activity that will free you from your 9 to 5 job and solve all your problems. They show you pictures of happy bloggers working on the beach. What … Read more