Benjamin Houy
Keyword difficulty or SEO difficulty is the likelihood of ranking for a keyword. And the way most bloggers estimate it is dangerous. They use SEO tools like Ahrefs, Keysearch, or SEMrush and rely on their keyword difficulty scores to tell how easy ranking for a keyword should be. The problem is that keyword difficulty scores … Read more
Weak words are everywhere. Like ants invading your home in summer, they slip through the cracks and slowly distract your reader. They turn fascinating ideas into never-ending articles people can’t wait to run away from. Worse, they undermine you and make you sound insecure. Luckily, getting rid of weak words is much easier than getting … Read more
I face the same problem every time I need to write a meta description. I have no idea where to start. Should I first mention the problem the article is solving? Should I use a call-to-action? Is it bad to repeat what I already wrote in the headline? To find out, I analyzed hundreds of … Read more
I have some bad news. Writing great content, building quality backlinks and having catchy blog post titles is not enough. You could have all this and still get very little traffic. Why? Because you need people to choose your article over competing articles in the search results. And the best way to do that is … Read more
You just finished writing an amazing article and can’t wait to share it with the world. But first, you need to come up with a great SEO title. The kind of SEO title that’ll not only help you rank in Google but also make people excited to read your article. Following the advice I gave … Read more
Your headline is the first part of your articles your readers see. And it may very well be the last part they see. That’s why a catchy headline is not nice to have, it’s essential. Without it your article may as well not exist because nobody will read it. But how do you write a … Read more