Handpicked SEO, copywriting and blogging tips

Stoicism: Can the Ancient Philosophy Make You a Better Business Owner?

parthenon Athens

I have always considered philosophy to a strange topic full of mysterious sentences and complicated concepts. So I was pretty surprised when I read Epictetus’ Manual for the first time. The advice in the book was not only understandable but also surprisingly actionable. I have since read many more books about Stoicism and found that … Read more

Here Is What a Disappointing Experiment Taught Me About Headline A/B Testing

man near lake

After reading about the huge conversion boosts many bloggers got after A/B testing their headlines, I assumed A/B testing the headlines of 73 articles I have published on my language learning blog French Together would be a no brainer. I could already picture myself writing a triumphant article showing how A/B testing my headlines helped … Read more