Why I'm Shutting Down Lorelight (And What It Taught Me About GEO)
I’m shutting down Lorelight. Not because it didn’t work. Not because I ran out of money. But because I realized something that probably should have been obvious from the start. Let me explain. What Was Lorelight? A few months ago, I launched Lorelight—a generative engine optimization (GEO) platform designed to help businesses improve their visibility in AI search engines like ChatGPT, Claude, and Perplexity. The pitch was simple: as more people use AI to find information, brands need to optimize for these new platforms. Lorelight would track your brand mentions in ChatGPT, monitor visibility across AI-generated answers, and help you understand what was driving citations in AI search results. ...