Seo

I’m shutting down Lorelight. Not because it didn’t work. Not because I ran out of money. But because I realized something that probably should have been obvious from the start. Let me explain. What Was Lorelight? A few months ago, I launched Lorelight—a generative engine optimization (GEO) platform designed to help businesses improve their visibility in AI search engines like ChatGPT, Claude, and Perplexity. The pitch was simple: as more people use AI to find information, brands need to optimize for these new platforms. Lorelight would track your brand mentions in ChatGPT, monitor visibility across AI-generated answers, and help you understand what was driving citations in AI search results. ...

2020 is finally over (thank God.) Which means it’s time for some New Year cleaning. You may have articles or copyright notices that reference previous years. Now is the perfect time to update these and make sure they say “2021” and not “2020” or even “2019.” To find pages referencing previous years, head to Google and search: site:example.com intitle:2020 site:example.com inurl: 2020 The first query will give you a list of pages with “2020” in the title such as “The Best Free Software of 2020 - PCMag UK” or “16 Back-to-School Recipes for the Weirdness of 2020”. ...

You may have heard of unicorn keywords: low competition, high volume keywords. Some say they are extinct. Others say they are so plentiful in some niches that any blog can easily rank without backlinks. As often, the truth lies somewhere in between. One thing is for certain though, finding them isn’t always easy. Let’s discover how to find these mythical creatures no matter what niche you are in! Note: The techniques in this article will help you find potential low competition keywords but not all of the keywords you will find will be low competition. Read my article about keyword difficulty to learn how to find out how competitive a keyword is. ...

You know you need backlinks You may even have tried broken link building, the skyscraper technique, and other link building tactics but they made you feel desperate.You don’t want to send hundreds of emails, you just want to build backlinks. You are in the right place. I love HARO because anyone can use it to build powerful backlinks by being genuinely helpful. No more outreach emails trying to convince other websites that linking to you is good for them.No more time wasted trying to find link building strategies that work. No more hoping that backlinks will magically appear when people finally realize how great your content is. ...

Keyword difficulty or SEO difficulty is the likelihood of ranking for a keyword. And the way most bloggers estimate it is dangerous. They use SEO tools like Ahrefs, Keysearch, or SEMrush and rely on their keyword difficulty scores to tell how easy ranking for a keyword should be. The problem is that keyword difficulty scores are guesses and trusting them blindly is more likely to hurt you than help you rank. ...