7 Dangerous Meta Description Mistakes That Are Ruining Your CTR

I have some bad news. Writing great content, building quality backlinks and having catchy blog post titles is not enough. You could have all this and still get very little traffic. Why? Because you need people to choose your article over competing articles in the search results. And the best way to do that is to have a catchy blog post title and an awesome meta description. Luckily, writing a good meta-description is not that hard....

May 5, 2020 · 6 min · 1098 words · Benjamin Houy

9 Real Examples of SEO Titles (And Why They Work)

You just finished writing an amazing article and can’t wait to share it with the world. But first, you need to come up with a great SEO title. The kind of SEO title that’ll not only help you rank in Google but also make people excited to read your article. Following the advice I gave a few months ago is a good start. But you may wonder: how does a good SEO title look in the real world?...

April 17, 2020 · 10 min · 1958 words · Benjamin Houy

Is Your Article's Date Destroying Your Rankings?

Having a recent date associated with your article could be the difference between a page 1 ranking and a page 5 ranking. This means that you should not only keep your content up-to-date but also make sure that Google knows it’s up-to-date. This article will show you how to find out the dates Google associates with your articles and make sure these dates don’t hurt your rankings. It will also answer a question lots of bloggers ask: should you remove dates from my posts?...

January 10, 2020 · 8 min · 1509 words · Benjamin Houy

This 20-Minute On-Page SEO Checklist Could Save Your Rankings

What’s the worst thing that could happen to your blog? For many bloggers, the answer is getting blacklisted by Google and seeing all their organic traffic vanish overnight. And a common way this happens is when Google realizes your blog is infected before you do and simply blacklists you. This almost happened to my friend Anna from Garlic Delight a few days ago. Luckily a few simple SEO checks allowed her to notice the malware and get rid of it before being blacklisted....

December 11, 2019 · 7 min · 1487 words · Benjamin Houy

How to Get Interviewed (Even If You Are Not Well-Known in Your Niche)

When people talk about interview link building, they mostly talk about expert interviews, you interview experts on your blog in the hope that they will then share your interview and link to it. But doing the opposite also works. If you have interesting hobbies or any kind of expertise, there are likely dozens of blogs and podcasts that would be happy to interview you and you may find getting interviewed easier than finding experts to interview....

July 3, 2019 · 10 min · 1935 words · Benjamin Houy