1. There is no point in publishing content that exists in a better form elsewhere. Don’t add to the noise.
  2. The goal isn’t perfection, it’s to give the best advice I can with the knowledge I have. Unpublished content helps no one.
  3. Great blogs don’t magically appear, they are the results of years of practice and improvement. Start now, do your best, repeat.
  4. “Clarity comes from action, not thought” Marie Forleo
  5. Integrity always comes before money. If I don’t love a product, I shouldn’t recommend it. Helpfulness is the only consideration.
  6. “I used it 10 years ago when i started and it’s not that bad” is a not a valid reason to promote a product.
  7. The best way to make money is to help.