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Everything was going great. My blog French Together had just hit 357k monthly visitors, the French Together course had exceeded $300k in sales. Then COVID happened. My traffic slowly started to decrease, conversions got worse. I ignored it at first, I guess I was in denial. I kept thinking things would get better and my traffic would magically reappear. Except it didn’t. It just got worse. “This is bad Benjamin, your income is way down, mortgage providers are not going to like that. Can you explain what happened? Is it because of COVID?”, my brutally honest accountant asked me. ...

Is blogging dead? That’s a question thousands of people ask every day. I was curious to know the answer so I looked for statistics Let’s settle the debate once and for all! Is blogging dead? Let’s look at trends! According to Google Trends, “blogging” peaked between 2004 and 2008. That’s at least when people were searching the word “blogging” the most. Over the last 4 years, the interest in blogging has remained stable. ...

What do you do when you spent hours writing awesome articles only to realize your mom and your best friend Dave are the only people reading them? That’s the question I asked myself 7 years ago after writing dozens of articles for my new blog French Together. I followed 10,000 words guides showing me how to optimize my site for traffic, sent hundreds of outreach emails, wrote guest posts and installed some fancy Wordpress plugins. ...