I have always considered philosophy to a strange topic full of mysterious sentences and complicated concepts. So I was pretty surprised when I read Epictetus’ Manual for the first time. The advice in the book was not only understandable but also surprisingly actionable. I have since read many more books about Stoicism and found that the ancient philosophy is full of useful tips for living a good life, and more surprisingly, full of useful lessons for growing an online business. ...

After reading about the huge conversion boosts many bloggers got after A/B testing their headlines, I assumed A/B testing the headlines of 73 articles I have published on my language learning blog French Together would be a no brainer. I could already picture myself writing a triumphant article showing how A/B testing my headlines helped me double my traffic and get an extra 3 million visitors a year. Unfortunately, the magic never happened and the article you are about to read will instead share the 5 lessons I learned along the way. ...

Want to know a secret? I never run out of article ideas. In fact, my main struggle is usually choosing between a myriad of topics I would love to write about. You may think it’s because I’m very creative but the simple truth is that I simply use 4 simple strategies that guarantee that I never run out of blog post ideas. #1 Hang out with your prospects Your blog is not about you. It’s about your audience. ...

What do you do when you spent hours writing awesome articles only to realize your mom and your best friend Dave are the only people reading them? That’s the question I asked myself 7 years ago after writing dozens of articles for my new blog French Together. I followed 10,000 words guides showing me how to optimize my site for traffic, sent hundreds of outreach emails, wrote guest posts and installed fancy Wordpress plugins. ...

Being a solopreneur is exhausting. You wake up in the morning, check your emails and find dozens of new strategies waiting for you. Double your subscribers with this new pop-up! Use this little-known copywriting trick to get 32% more signups! How this simple tool helped me get 201,456 visitors from Pinterest! You then read a few of the emails, consider implementing a few tactics and feel terrible when you realize you really don’t have time for all this. ...