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You may have heard of unicorn keywords: low competition, high volume keywords. Some say they are extinct. Others say they are so plentiful in some niches that any blog can easily rank without backlinks. As often, the truth lies somewhere in between. One thing is for certain though, finding them isn’t always easy. Let’s discover how to find these mythical creatures no matter what niche you are in! Note: The techniques in this article will help you find potential low competition keywords but not all of the keywords you will find will be low competition. Read my article about keyword difficulty to learn how to find out how competitive a keyword is. ...

You know you need backlinks You may even have tried broken link building, the skyscraper technique, and other link building tactics but they made you feel desperate.You don’t want to send hundreds of emails, you just want to build backlinks. You are in the right place. I love HARO because anyone can use it to build powerful backlinks by being genuinely helpful. No more outreach emails trying to convince other websites that linking to you is good for them.No more time wasted trying to find link building strategies that work. No more hoping that backlinks will magically appear when people finally realize how great your content is. ...

Keyword difficulty or SEO difficulty is the likelihood of ranking for a keyword. And the way most bloggers estimate it is dangerous. They use SEO tools like Ahrefs, Keysearch, or SEMrush and rely on their keyword difficulty scores to tell how easy ranking for a keyword should be. The problem is that keyword difficulty scores are guesses and trusting them blindly is more likely to hurt you than help you rank. ...

Weak words are everywhere. Like ants invading your home in summer, they slip through the cracks and slowly distract your reader. They turn fascinating ideas into never-ending articles people can’t wait to run away from. Worse, they undermine you and make you sound insecure. Luckily, getting rid of weak words is much easier than getting rid of ants. Here is a list of common weak words and flabby expressions, and their alternatives. ...

I face the same problem every time I need to write a meta description. I have no idea where to start. Should I first mention the problem the article is solving? Should I use a call-to-action? Is it bad to repeat what I already wrote in the headline? To find out, I analyzed hundreds of meta descriptions from the New York Times, Lonely Planet and other popular blogs. The result is a list of 10 simple meta description templates you can use to create powerful meta descriptions no matter what niche you are in. ...