Posts

Weak words are everywhere. Like ants invading your home in summer, they slip through the cracks and slowly distract your reader. They turn fascinating ideas into never-ending articles people can’t wait to run away from. Worse, they undermine you and make you sound insecure. Luckily, getting rid of weak words is much easier than getting rid of ants. Here is a list of common weak words and flabby expressions, and their alternatives. ...

I face the same problem every time I need to write a meta description. I have no idea where to start. Should I first mention the problem the article is solving? Should I use a call-to-action? Is it bad to repeat what I already wrote in the headline? To find out, I analyzed hundreds of meta descriptions from the New York Times, Lonely Planet and other popular blogs. The result is a list of 10 simple meta description templates you can use to create powerful meta descriptions no matter what niche you are in. ...

I have some bad news. Writing great content, building quality backlinks and having catchy blog post titles is not enough. You could have all this and still get very little traffic. Why? Because you need people to choose your article over competing articles in the search results. And the best way to do that is to have a catchy blog post title and an awesome meta description. Luckily, writing a good meta-description is not that hard. ...

You just finished writing an amazing article and can’t wait to share it with the world. But first, you need to come up with a great SEO title. The kind of SEO title that’ll not only help you rank in Google but also make people excited to read your article. Following the advice I gave a few months ago is a good start. But you may wonder: how does a good SEO title look in the real world? ...

Your headline is the first part of your articles your readers see. And it may very well be the last part they see. That’s why a catchy headline is not nice to have, it’s essential. Without it your article may as well not exist because nobody will read it. But how do you write a headline that’ll capture your readers’ attention and bring thousands of visitors to your blog? Hint: headline analyzers are definitely not the answer. ...