Posts

What’s the worst thing that could happen to your blog? For many bloggers, the answer is getting blacklisted by Google and seeing all their organic traffic vanish overnight. And a common way this happens is when Google realizes your blog is infected before you do and simply blacklists you. This almost happened to my friend Anna from Garlic Delight a few days ago. Luckily a few simple SEO checks allowed her to notice the malware and get rid of it before being blacklisted. ...

When people talk about interview link building, they mostly talk about expert interviews, you interview experts on your blog in the hope that they will then share your interview and link to it. But doing the opposite also works. If you have interesting hobbies or any kind of expertise, there are likely dozens of blogs and podcasts that would be happy to interview you and you may find getting interviewed easier than finding experts to interview. ...

Copywriting legend David Ogilvy once said that “on the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” That’s great news because it means a great blog post title has the power to attract lots of readers to your blog and to help you build your business. Unfortunately, it also means that nobody will read your article if the blog title sucks. Luckily, creating a great blog post title is not as hard as it may seem. ...

Search “blogger working” in Google Image and you will see thousands of smiling bloggers working on their laptop while drinking coffee in a trendy coffee shop. And while these things can definitely be part of a blogger’s day, they are only the visible part of the iceberg. Blogging isn’t just about drinking coffee, traveling to beautiful destinations and relaxing on the beach, it’s also about answering emails, fixing technical glitches and all sorts of invisible tasks. ...

Writing a SEO title (also called page title or Google title) is considered difficult because you are writing for 3 main audiences. Visitors coming from search engines. Search engines. Visitors from social media. And writing a SEO title that ranks high on Google and gets shared on social media can often feel like mission impossible. Luckily, it turns out it really isn’t as difficult as it sounds. All you need to do is follow a few important rules. ...